According to the official website of the Minnesota Wild, their AHL affiliate, the Iowa Wild, have named Todd Frederickson the first President in team history.
Frederickson has been the AHL’s Vice President, Team Business Services, since he was named to the position in 2008 and has led the league to five straight years of ticket and corporate sales growth. Said to be starting his duties with the Wild in mid-May, it looks like Frederickson and the team will hit the ground running. Under his leadership, the AHL Team Business Services program is one of the most successful and innovative in all of sports and has solidified the American Hockey League as a sports industry leader in business growth throughout the last five years.
“We are thrilled to add someone of Todd’s caliber and experience to our new franchise in Iowa,” said Matt Majka, the Chief Operating Officer for the Minnesota Wild. “Todd’s priorities will be building a first-rate staff and connecting with the community. He will have our full support from Minnesota.”
Prior to his time with the AHL, Frederickson was Director of Ticket Sales for the Georgia Force of the Arena Football League. Before that, he worked 10 years in ticketing for the AHL’s Chicago Wolves, three of which were spent as executive director of ticket sales and service. During the 2004-05 season, the Wolves led the AHL with an average attendance of over 9,200 people per game.
This news comes just three days after the Wild’s official Des Moines press conference announcing the relocation of the Houston Aeros to Iowa. You can read more about that here. With a near identical name, logo and jersey, it’s clear this is a major effort by the Minnesota Wild to re-establish and grow the brand outside the bounds of the State of Hockey. The Iowa Wild will play their first season this fall at Des Moines’ 16,000 seat Wells Fargo Center. Minnesota’s top prospects have never been more accessible to Wild fans than they will be starting next season.